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Work

The design of the logo is inspired by layers of the earth which represent different time periods.

The shapes are broken pieces of the initials מ (M) א (A) in the words museum and archeology.

First Sketches
Inspiration

My Process

The key values are randomness, concealment (layers) and breaking apart and reconnecting

Branding and typography

The Israeli
Museum of
Archeology

The concept of my design derived from the piecing together of history through archeological excavations.


I wanted to create a sense of breaking apart within the typography to symbolize rediscovery.


The letters that are broken into geometric cutout shapes are reminiscent of archaeological fragments such as pottery and glass.

More Projects

Web Experience
Goldfish, Henri Matisse
Book Design and Illustration
Relocation
Branding and Space Design
Citto, After School Center
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