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Work
The design of the logo is inspired by layers of the earth which represent different time periods.
The shapes are broken pieces of the initials מ (M) א (A) in the words museum and archeology.
First Sketches
Inspiration
My Process
The key values are randomness, concealment (layers) and breaking apart and reconnecting
Branding and typography
The Israeli
Museum of
Archeology
The concept of my design derived from the piecing together of history through archeological excavations.
I wanted to create a sense of breaking apart within the typography to symbolize rediscovery.
The letters that are broken into geometric cutout shapes are reminiscent of archaeological fragments such as pottery and glass.
More Projects
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